Predictive Analytics for Business, Marketing and Web

Predictive Analytics for Business, Marketing and Web is a concentrated training program that includes interactive breakout sessions. In two days we cover:

The techniques, tips and pointers you need in order to run a successful predictive analytics and data mining initiative
How to strategically position and tactically deploy predictive analytics and data mining at your company
How to bridge the prevalent gap between technical understanding and practical use
How a predictive model works, how it's created and how much revenue it generates
Several detailed case studies that demonstrate predictive analytics in action and make the concepts concrete
No background in statistics or modeling is required. The only specific knowledge assumed for this training program is moderate experience with Excel.

Who this seminar is for:
Managers. Project leaders, directors, CXOs, vice presidents, investors and decision makers of any kind involved with analytics, direct marketing or online marketing activities.

Marketers. Personnel running or supporting direct marketing, response modeling, or online marketing who wish to improve response rates and increase campaign ROI for retention, upsell and cross-sell.

Technology experts. Analysts, BI directors, developers, DBAs, data warehousers, web analysts, and consultants who wish to extend their expertise to predictive analytics.

In order to meet the unique training needs of Emetrics Summit attendees, this training program is:

Business-focused. Unlike other training programs that also cover scientific, engineering and medical applications of data mining and analytics, this seminar focuses squarely on solving business and marketing problems with these methods.
Comprehensive across business needs. Within this realm, however, we step beyond the standard application of response modeling for direct marketing to solve the wider range of business problems listed below.
Vendor-neutral and method-neutral. This training program, which is not affiliated with any analytics software vendor, provides a balanced view across analytics tools and methods.

When: June 06, 09:00 AM — June 06, 05:00 PM

Where:
NYC Seminar Center
71 West 23rd Street, Suite 515
New York, NY 10010

Hosted by eMetrics Summit.

Signup Instructions:
See www.emetrics.org/predictiveanalytics/ for full registration details.