ALL SUBMISSIONS

  • Reaching Millenials With Not-So-Branded Content

    Brands are defying industry convention to reach millennials with the subtlest of branding. Learn from the agencies behind branded content campaigns such as Chipotle ("Farmed and Dangerous"), GE("6 Second Science Fair") and Intel ("The Power Inside") who have created content so good that people...

    Panel | The Future of Marketing and Advertising
  • The Brave New World Of Content: How Brands And Publishers Can Partner To...

    The Huffington Post has always prided itself on starting a conversation on issues that matter -- and we want the advertisements on our site to do the same. We’re partnering with specific brands to raise awareness around themes that we care about -- from sustainable food to small businesses to...

    Panel | Advocacy and Social Good
  • What Moms Want – How and Why Moms Consume Content

    There are millions of new pieces of content online every single day – articles, videos, blogs, memes, and so much more. The average mom, who needs to balance home, kids, work, herself in an ever evolving world, has to make countless decisions from minute to minute on what to prioritize and what...

    Panel | Media and Entertainment
  • Doing Good and Making Money

    Charities are always looking for creative approaches to fundraising. Companies like Airbnb, ZipCar, and Zaarly have created new markets that show how companies can profit from the sharing economy. WebThriftStore turns people's excess stuff into cash for charities, tax deductions for donors,...

    Speaker | Advocacy and Social Good
  • #UnleashEveryScreen : Why the Internet of Things is Unachievable

    By 2020, there will be over 50 billion internet connected "things" across the world. But how can an INTERconnected Internet of Things exist when competing brands create objects and devices that are incapable of sharing content, data and commands to each other? Getting the "thing" connected to the...

    Speaker | Media and Entertainment
  • Who Will Win The Wearable Wars?

    According to Juniper Research, 2014 will be a “watershed year” for wearable technology. Google and Samsung have already stepped into the arena, with Glass and Gear, while Apple is set to debut the anticipated iWatch in the coming months. But as wearables take center stage, which company will...

    Panel | Media and Entertainment
  • Pranksterism, Life As Entertainment & the Sharing Economy: How To Get Ahead...

    The Elements of Culture is a collection of trends and cultural forces that will shape business and entertainment in the decade ahead. Sarah DaVanzo is Chief Cultural Strategy Officer at sparks & honey and in this session she’ll take you through the importance of a trend’s “energy” and “spark” in...

    Presentation | The Future of Marketing and Advertising
  • Reimagining Customization at the Hands of Consumers

    Over the past several years, customization has become one of the hottest trends in product innovation. From NikeiD to Burberry Bespoke, retailers increasingly offer their customers the ability to modify their products and design highly personalized versions of everything from automobiles and...

    Presentation | Retail and Commerce
  • The Media World with Bonnie Fuller

    If there is one person to learn from about the media world, it is Bonnie Fuller. A Canadian media powerhouse, Bonnie has been Editor-In-Chief of magazines such as YM, Cosmopolitan, Glamour, and Us Weekly. At each publication she has done astonishing work and received outstanding awards to credit...

    Speaker | Media and Entertainment
  • How Google Glass will help stores take back market share from websites

    Google Glass may finally slow the trend of brick-and-mortar stores losing market share to website competitors. The primary advantage to stores - and handicap to websites - is the salesperson’s ability to close sales through face-to-face communication. For websites, their advantage is obviating...

    Presentation | Retail and Commerce
  • The Democratization of Search (or SEO 2.0: The Age of Social Search)

    As a result of Google's latest algorithm updates, historical organic search ranking factors such as exact match keyword domains and internal links have declined in importance with the rise of social signals (share buttons at the product level of brand websites), now accounting for seven of the...

    Presentation | The Future of Marketing and Advertising
  • Intent & Impact: New Perspectives on Digital Advertising

    This panel discussion, lead by industry luminary Joanna O’Connell of AdExchanger, will discuss the many facets of impactful advertising in a new era of multi-screens, new ad units, viewability and challenges with existing targeting technologies. Hear from industry leading executives at companies...

    Panel | The Future of Marketing and Advertising
  • The Tech Startup Community has a Big Problem: Diversity

    Research has shown that a more diverse workforce fosters creativity and innovation, and drives entrepreneurship and economic growth — all key ingredients that contribute to tech's vibrancy in the American economy. A Forbes article put it perfectly — "Diversity breeds more successful companies....

    Panel | Advocacy and Social Good
  • Internet Week 2034

    NYC Media Lab activates a time travel device, taking the entire IWNY HQ twenty years into the future, for a series of short lectures from experts from the future on the state of the interwebs in 2034. Four invited panelists deliver seven minute dispatches from 2034, describing the nature of the...

    Panel | Media and Entertainment
  • The Future of Retail and Building an Omni-Channel Presence

    The conversation surrounding e-commerce, which has captivated the retail world for the past decade, is finally winding down. The new buzzword all atwitter is “omnichannel.” While there is a great deal of chatter surrounding the term, there does not seem to be a consensus yet of its precise...

    Speaker | Retail and Commerce
  • Give the People What They Want: Monetizing Digital Connectivity with Real...

    Startups like Uber, Warby Parker, and Airbnb were among the first to seamlessly integrate their online and offline consumer experiences, allowing them to more effectively engage and expand their audience while fostering extensive brand loyalty among their community. Rather than focus exclusively...

    Panel | The Future of Marketing and Advertising
  • Your Money's Never Looked So Good

    As the author of The Credit CleanUp Book, due out from Praeger Press/ABC-CLIO publishers in Jan. 2014, I had the privilege of interviewing leaders at, and/or writing about the latest and greatest FinTech startup innovations, including Simple, BillGuard, and Betterment, and also companies who've...

    Panel | FinTech: The Future of Money
  • The last digital asset: Making videos shoppable

    Retail is in a perpetual state of transition; as online stores continue to experiment with different methods of engaging their customers; shoppable video is becoming the strongest contender for the direction of retail innovation to come. Shoppable video is a huge trend and only just starting to...

    Presentation | Retail and Commerce
  • Get Beyond Social – Participate!

    The “broadcast” model of mass communication is antiquated. Technology has set a consumer expectation for multidirectional, socially-driven conversations and companies need to adapt to stay current. Brands are mixing traditional outbound messaging with response frameworks for times when they’re...

    Panel | The Future of Marketing and Advertising
  • How Data & Mobile Are Redefining the Online Dating Industry

    What is the role of technology in modern love and how do marketers keep up with evolving consumer habits? Join us for a candid discussion with leading experts and founders of popular dating platforms in NYC to discuss how they use data to optimize products, marketing and ROI. Topics will also...

    Panel | The Future of Marketing and Advertising
  • Crowd-Sourced Machine-Learning Models For Finance

    The combination of low-cost consumer-level CPUs and cloud-based elastic CPU clusters allows sophisticated financial forecasting models to be built and tested directly from a user's mobile device. By adding crowd-sourcing, users will be able to tap into network effects by accessing the model...

    Presentation | FinTech: The Future of Money
  • Modern Alexandria: How + Why We Read in the 21st Century

    Reports of the death of the written word have been greatly exaggerated. Three in 10 adults have read an e-book in the last year and half of Americans own a table or e-reader. While Scribd, Oyster, Plympton, and others are battling it out to become the "Netflix of books," speed-reading app Spritz...

    Panel | Advocacy and Social Good
  • Welcome to Social Spaces: The Era of Social Access Management

    The way people interact with buildings is changing. APIs, mobile apps and wearable technology now make it possible to bridge virtual communities with physical spaces to enhance everyday experiences. Think of how easy it is to get on a plane using your mobile device, especially if you are part...

    Speaker | Media and Entertainment
  • Low-Res / High-Res: Designing Brand Experiences at the Intersection of...

    The practice of Digital Design has always borrowed from the practice of Architecture: “interactive architects” and “user experience” designers, "screen real estate” and “way finding." But borrowing nomenclature isn’t in the only part. More interesting is where the two practices meet in...

    Speaker | Style and Design
  • Marketing the Music Experience: Fostering a Brand Identity in 2014

    Every brand wants to establish brand loyalty and positively engage with potential consumers, but how do we reach the digital generation that has completely tuned out the noise of traditional advertising and marketing? In this panel, Seth Combs, co-founder and CMO of SOL REPUBLIC discusses...

    Speaker | The Future of Marketing and Advertising
  • Marketing to Asia

    Asia is a huge market. With almost half of Internet users around the world are in Asia, it is a market not to be ignored. However, as Internet and Social Media are borderless, people are not. Asia presents diverse culture, religion and environment which have some Do’s and Don’ts that you should...

    Speaker | The Future of Marketing and Advertising
  • Stop Being Boring: Start Being Interactive!

    The act of watching something passively can be boring in a world where nearly everything else is interactive through technology. In this session, Interlude will share how interactive media is shaping what’s next for film, music and advertisements in the digital age. Known for viral hits like Bob...

    Other | Media and Entertainment
  • Adaptive Learning: Reinventing the Way We Learn

    We have print books, ebooks, interactive books, apps, etc. and that's great. But now we have something truly disruptive in education: Adaptive learning. Learning no longer has to be a one-size-fits-all experience. New Technologies personalize the learning experience and adapt it to to fit to the...

    Panel | Retail and Commerce
  • Biometric Media: The collaboration between brand and body

    As expectations for personalized content grow, so too does the intolerance for wasting time on unvetted, uncurated, unsuggested material. Soon, the body’s own data will be used to improve the process of recommendations and decision-making. Biometric Media is the next chapter in individualized...

    Presentation | Media and Entertainment
  • Current-See Mobile App

    Current-See is a mobile, gamified, and location-based application that will enable young adults to check in and share their volunteer and community service experiences. Check-ins will be awarded with points, badges, and prizes via local stores and businesses. Think Foursquare for young volunteers!

    Presentation | Advocacy and Social Good
  • Let’s Have A Visual Conversation

    Visual artists have long lived under the dictatorship of the written word. We are exploring the possibilities of a visual system as an alternative. In this presentation we’ll show a demo of DADA, an online social platform for visual conversations, and we’ll discuss the thinking behind it’s...

    Speaker | Style and Design
  • How Mobile Devices Empower Omnichannel Shopping

    No longer ruled by the brick-and-mortar experience, retailers today struggle with leveraging digital, mobile and social to engage more deeply with their customers and better understand who they are, how they interact differently on each device and what they really want from the digital experience...

    Panel | Retail and Commerce
  • Controlling the Spotlight: How Much Can Celebrities Influence Their Image

    In a "right-now" culture, the world wants to know everything as it happens, which creates a lot of complexity for celebrities who want to manage their public image. In this session, Jenna Ennis, Talent Strategist from Nickelodeon, Celeb (TBA), and reporter Cristina Gibson reporter from US...

    Panel | Media and Entertainment
  • Show Me the Money, Show Me the Talent: Scaling From Start-Up to Grown-Up

    The biggest challenge most start-ups face in scaling up is finding, recruiting and keeping top talent. In this panel, hear from some of NYC's top venture capitalists, serial entrepreneurs and executive search professionals about creative ways start ups and other businesses looking for talent are...

    Panel | FinTech: The Future of Money
  • Shattering the Language Barrier: When Brands Go Global

    Truly global companies like Uber, Pinterest, and Foursquare know that language is the key to connecting with customers in new markets. To reach global audiences, companies need to create culturally relevant, multilingual content. From websites to mobile apps, consumers are six times more likely...

    Presentation | The Future of Marketing and Advertising
  • Big Data Blah Blah: Making Sense of Today's Most Over-Hyped Buzzword

    For years the promise of ‘big data’ has been dangled in front of brands as a means to generate superior results and customer experiences. Despite this promise, there are more questions than answers about what exactly big data is, why it’s so popular, and what specific value marketers can derive...

    Panel | The Future of Marketing and Advertising
  • Intent Data: Bringing a New Age to Content Marketing

    This session will focus on how Intent Data is a driving force in the future of content marketing. It will be explaining what Intent Data is, how it’s improving engagement rates and how it is helping marketers and publishers deliver relevant, timely messages and content to their clients. The...

    Speaker | The Future of Marketing and Advertising
  • NYC Web Series Festival

    As the internet increasingly becomes the place to be to watch original online entertainment, the one thing missing from our great city is a festival to celebrate it. Launching this year, NYC Web Fest will honor those creators whose content and talent to enthrall and excite us. Following in the...

    Speaker | Media and Entertainment
  • Brand Love at First Sight: Standing Out in a Programmatic World

    In a world where everyone is more in tune with their devices than each other, how do brands break through? How do you tell a compelling story in a fast click, swipe left universe? This panel explores how brands can use the trifecta of audience targeting, media execution and creative message to...

    Panel | The Future of Marketing and Advertising
  • Bad Websites Kill Fan Loyalty. How Top Entertainment Brands do Digital the...

    Media consumption is shifting quickly to the online world, and entertainment brands face unique challenges managing the spotlight on the web. With celebrity news, album releases and popular TV episodes occurring on a regular basis, fans are constantly active across a variety of channels -- like...

    Panel | Media and Entertainment
  • Diplomacy Hacked

    Digital tools and behavioral interaction with those tools change quickly. How can typically cautious public institutions and individuals in those institutions quickly adapt to use those tools to better serve the public? Reza Afshar, of Independent Diplomat Inc and a former British Diplomat, and...

    Panel | Advocacy and Social Good
  • Using Technology to Balance the Science and Art of Shopping

    Thanks in part to Big Data, we’ve seen a seismic shift in the way that marketers approach the retail category. But has the retail conversation become too scientific? McCann’s new Truth about Shopping study took fresh look at the topic, using a rigorous methodology involving data from 10,000...

    Panel | Retail and Commerce
  • iProcrastinate: The Truth About Today's Peak Performers

    There’s a lot of curiosity around the routines of high performers, but often bright ideas come from null effort. Tracking a run, self-editing a selfie, or downloading a Starbucks reward. The disconnect is the source of awareness. Ennovae & Co has launched the Type-T personality lifestyle brand to...

    Presentation | Media and Entertainment
  • Tearing Down Theater’s Fourth Wall and Building a Fifth with Technology

    We asked the audience to come to the Voorhees Theater at the end of March 2014 with their cell phones ON. They entered to a giant screen on stage with a live, interactive social media platform for them to tweet and interact with the screen, and eventually the silent physical comedian Mark...

    Other | Media and Entertainment
  • Up Your Engagement Game, Change Your Approach

    Join us in a conversation about the creative side of online hustling, building community and the new approaches to communicating in spite of disappearing blog comments and changing Facebook algorithms. We will discuss strategies for creative relationships and the repackaging of content for use...

    Panel | Food and Tech
  • Mobile Is Killing Media and Here is What We Can Do About It

    By the second half of 2014 more than half of all time spent online will be mobile. However, with current ad models, publishers get just 20% of the revenue per page view on mobile than they do on the desktop. Digital publishing is headed off a cliff if we don’t get back behind the wheel. ...

    Speaker | Media and Entertainment
  • On-Demand Marketing

    Today's consumers want it now, they want it tailored to them, and they want it to be simple. For many businesses, delivering a digital experience that accomplishes this is about much more than a cool app or user interface. It is about deeply rethinking how one uses data to transform the...

    Panel | The Future of Marketing and Advertising
  • Life AFTER Cable

    I gave up using Cable 3 years ago and feel that I watch much better quality TV and movies now than ever. Come to my talk and learn the simple tricks I use to make FREE TV a reality for you.

    Speaker | Media and Entertainment
  • Community is King: Self-Distribution's Golden Age

    It used to be said that content is king. But as talent has accumulated audiences and subscribers, more and more they are taking their product directly to their audiences, bypassing the institutional middle men and putting more money in their pockets. Community may be the new king. With...

    Panel | Media and Entertainment
  • Disrupting a century-old model: fashion forward mass customization

    After over a century of providing consumers with a one-size-fits-all, mass production retail model, we've now approached a revolution in the retail industry. We're experiencing a rise in mass customization, where shoppers can custom-design everything from footwear and jeans to automobiles and...

    Speaker | Retail and Commerce
  • Content is the Web’s new Currency

    It’s one thing to have click data about content; it’s entirely another to know who is interacting with your content and how it’s being moved around the web. Knowing what your content does as soon as you put it on the open web is like money in the bank. In this presentation Bitly CEO Mark...

    Presentation | The Future of Marketing and Advertising
  • Queer Media Needs More Monsters and Nerds

    A discussion on the intersection of queer culture, horror culture, and nerd culture with a focus on both independent voices in new media as well as recent shifts in mainstream entertainment.

    Panel | Media and Entertainment
  • How Brands Can Win in the Customer Revolution

    We are in the middle of a customer revolution. The convergence of social, mobile, and cloud tech has empowered customers, leading to changes in the way they buy. Customers are no longer passive observers. They’ve become active participants, educating themselves about products before spending....

    Panel | The Future of Marketing and Advertising
  • How mobile advertising is enabling local retail discovery

    Come hear how new mobile technologies are enabling local and national retailers to showcase content to new audiences. This panel discussion will focus on: • The Mobile opportunity – the importance of mobile usage in a consumers shopping journey • Mobile Local – using unique mobile location...

    Panel | Retail and Commerce
  • Content May Be King, But Expertise is Queen

    Data-driven journalism is the topic du jour, but the rise and evolution of "service journalism" is also obvious: content authored by topical experts (even users themselves) designed to help audiences make decisions and accomplish daily tasks is in high demand. Sure, cat videos and salacious...

    Panel | Media and Entertainment
  • Africa At Your Fingertips

    Misconceptions about Africa span as far as the distance between NYC and the continent itself. The internet has provided a leveling force in understanding that the land of storied poverty, wild beasts, and everlasting dictators has another , much more exciting side to it. Smartphone use and growth...

    Presentation | Advocacy and Social Good
  • Startups n' Stilettos Presents: FashionVesting - A Fireside Chat w/ Fashion...

    At this fireside chat, we will discuss what it takes to get funding from a VC in the Fashion space and the necessary steps to get there. Audience: People interested in fashion startups and founders interested in getting funding for theirs.

    Interview | Media and Entertainment
  • Technology & Creativity in the Job Search

    In a world where the average time spent looking at a resume is less than the duration of a Snapchat, how do you get noticed? We’ll address the sites beyond LinkedIn (e.g. Medium, Quora, Dribbble) that you can use to grow yours. We'll talk about what works on those sites, crazy ideas that led...

    Panel | The Future of Marketing and Advertising
  • "Brilliant or insane?" Meet to.be, an online platform for artists to do......

    Limitations are boring, which is why to.be, a new platform for collaging the internet, doesn't give you any. We allow you to create spaces called fields filled with anything from the internet, and then turn them into all-over print t-shirts to buy or sell, free of prohibitive overhead. Recent...

    Presentation | Media and Entertainment
  • Data Bubbles, Bits and Bytes

    What will the future of networks look like? We stand at the edge of change, with utopian ideas about independent mesh technologies, connected devices and personal area networks. What we present, is a vision of a possible future where our digital identities are linked with the networks that we...

    Presentation | The Future of Marketing and Advertising
  • RESHAPING FASHION THROUGH DIGITAL CULTURE

    I plan to analyse how the new digital mindset and technological tools that brands and fashion creators have now the possibility to use, are slowly reshaping the way the fashion world thinks, acts, produces and gives cultural and social meanings to people’s lives. My speech will develop around a...

    Speaker | Media and Entertainment
  • The Social Sharing Backlash

    In the gilded age of over-sharing online, a new trend has emerged that’s turning many of our social media behaviors upside down: the desire for privacy. Long gone are the days of documenting every move or humblebrag online. Many of us are now nixing check-ins and refuse to be tagged in friends...

    Panel | The Future of Marketing and Advertising
  • Feminism 2.0: Building Women Leaders in Technology

    Over the last 25 years, the feminist movement entered a new era with the emergence of the internet and social media. Despite historic under-representation of women in technology, key advances in software development and mobile innovation have been, and continue to be driven by women. This...

    Panel | Advocacy and Social Good
  • The New (Visual) Content Economy

    The New (Visual) Content Economy The hunger for great content online is at an all time high. Visually's Facebook and Twitter feeds are chock full of all kinds of content from every source imaginable - our fellow consumer, brands, agencies, publishers, media and the list goes on. Its getting...

    Presentation | The Future of Marketing and Advertising
  • 'Til Death Do Us Part: The Union of Engagement Advertising & Digital Marketing

    Successful digital marketing depends on engaging content, not stale banner ads and half-baked campaigns that fail to capture consumers’ attention. In this session, true[X] and Interlude will reveal a new approach to digital marketing that blends interactive content with zero-waste...

    Presentation | The Future of Marketing and Advertising
  • Established vs Emerging Brands: The Different Uses of Technology

    A discussion of the technologies used by both emerging and established brands to create awareness and growth of their companies. We want to showcase how both small and large brands can take advantage of the same technologies out there but in different ways that are suitable for company size and...

    Panel | Retail and Commerce
  • Time Out Re-Imagined: How A Local Print Publication Is Transforming Into...

    Tony Elliot started Time Out London as a one-sheet pamphlet in 1968. He introduced the brand stateside with the launch of Time Out New York in 1995. Today, Time Out has a global audience of 28 million in over 46 cities, most of whom access content via digital channels. How has a local print...

    Panel | Media and Entertainment
  • What Is Data We Can Believe In?

    How can the data and modeling techniques perfected by President Obama's campaign transform the way companies buy advertising on television and online? Hear from leaders in the TV media buying, online measurement and digital space on the latest in analytics and audience modeling and how to...

    Panel | The Future of Marketing and Advertising
  • The future of etailing - How to compete successfully in the Age of Amazon

    Learn the secrets of today's most successful online retailers for building a brand and winning in the face of the behemoth. The eCommerce landscape has become home to over 100,000 online retailers with the 1,000 lb gorilla, Amazon, continuing to outpace industry growth. With Amazon investing...

    Panel | Retail and Commerce
  • Embrace the Feed: Brand Advertising for the Modern Internet

    With nearly every major publisher moving to a newsfeed format on mobile, monetization through native, in-feed media has taken off. As creative evolves, so must its media counterpart. This talk will give an overview of the newly formed native media landscape, and illustrate how ad formats, and the...

    Presentation | The Future of Marketing and Advertising
  • Awane Jones

    I will be speaking about the explosion in Augmented Reality and its impact on the mobile field. Please see our reel: https://vimeo.com/56441364

    Speaker | Media and Entertainment
  • Advertising for Mobile Video and Apps

    Mobile video gets more views than TV. There's a finite amount of pre-roll and advertisers are looking for new ways to monetize the mobile video that's on the internet, and to reach customers who are watching video on mobile devices. It's not all about Buzzfeed and YouTube; there are many...

    Panel | The Future of Marketing and Advertising
  • Ethics of Recruiting and Motivating Influencers

    How can you recruit influencers who have a targeted, movable audience? This presentation will cover how traditional blogger outreach is getting it wrong and why it's unethical vs. our way of the author channel and how we create fair incentives for influencers and authors.

    Presentation | The Future of Marketing and Advertising
  • Social Media and Stock Trading

    How is the rising use of social media in finance changing the landscape for the investor universe. What are the tools out there that investors are using to gain knowledge and insight into what's happening and moving the markets.

    Speaker | FinTech: The Future of Money
  • Memevertising – Join in on the trend

    The two founders of start-up company Memetic will let you in on how your company can use memes to make your advertising relevant to millennials. The strategy is called memevertising and is right now revolutionizing marketing through social media. Memetic will introduce the three key tactics,...

    Speaker | The Future of Marketing and Advertising
  • Contribution, amplification, viral Boom

    How a contributed story goes viral and reaches 20 mil reads in 24 hours / Case study of the article: „Toy Story: The True Identity of Andy´s Mom Makes The Movie More Epic“ published on moviepilot.com. Moviepilot.com focuses on movies, stories, engagement, contribution, deep data and a close...

    Speaker | Media and Entertainment
  • Disrupt, Disengage and Do: Think Like A Tourist

    New research about audience preferences are more complicated than ever for advertising and branding. In order to stay ahead of the curve, it’s important to Think Like A Tourist: experiencing the task in front of you as though you’re seeing it for the first time, like waking up in a new city or...

    Speaker | Media and Entertainment
  • The Brand Builders

    Together we are powerhouses who can share some advice, focus in on the real challenges of marketing a startup, when is a good time to leverage marketing, what are some traditional tactics, and budget considerations for startups. Are there sectors of marketing that make sense the most as you're...

    Panel | The Future of Marketing and Advertising
  • The Art of Storytelling in the Digital World

    So, you and your team have decided to dive into the rough and challenging waters of entrepreneurship. You have come up with a great idea for a product or service and even have expertise to execute it. Sooner or later though, you’ll need to clearly communicate and pitch your idea to potential...

    Speaker | The Future of Marketing and Advertising
  • Personas For The Win

    The secret to being successful in digital channels is right under your fingertips - in the data. There are a thousand different social analytics solutions today, but yet it seems nobody knows how to interpret them advantageously. What if it was as simple as building a few personas? During this...

    Presentation | The Future of Marketing and Advertising
  • Digital Advertising 3.0: What the Future Holds Through Recent Innovations &...

    At the end of every year industry pundits forecast trends for the following year. What does this year hold for the digital advertising industry? Viewability, native advertising, combatting fraud and premium programmatic seem to be top of mind for most stakeholders. At the same time the cookie is...

    Panel | The Future of Marketing and Advertising
  • The Revolution will be Driven by Celebrities

    Let’s be real. The web is pretty ugly, like a cheap catalog of unlimited size and scope, with cheesy pop-ups that interrupt your use and enjoyment. The reason is a classic business catch 22. Brands can’t justify spending real money on web ads, because they don’t draw enough traffic to justify...

    Panel | The Future of Marketing and Advertising
  • The Restaurant of the Future: How Tech Is Opening New Doors for Dining

    Join Keela Robison, GM of Urbanspoon, and a panel of celebrity chefs and restaurateurs, including Erik Battes of Morimoto, as they explore how technology has ushered in a new era of dining on any scale. From delivery on snowy nights to swift payments swiped on an iPhone, technology has...

    Panel | Food and Tech
  • The Third Chapter in Social Media Marketing

    The first two chapters of the Social marketing story were about "Owned" and "Earned" media. Building fan pages, developing apps, and creating a social media presence, especially on Facebook and Twitter, were top priorities. We are now starting the third chapter of social marketing, the "Paid"...

    Speaker | The Future of Marketing and Advertising
  • Harnessing an Expanding Web: How Top Level Domains will Change the Way We...

    The web, as we know it, is rapidly expanding. This change was set off by ICANN’s release of 1,000 new top level domain names (extensions like .clothing and .shoes) this year that has radically increased the options retailers have for choosing a business domain and reaching customers. This...

    Speaker | Retail and Commerce
  • Creating an Immersive Brand Experience Beyond Retail

    With the continued growth of online shopping, building a powerful brand name within a saturated market is more important than ever before. By taking comprehensive ownership over both the product and consumer experience, Frank & Oak has successfully created an immersive culture beyond just their...

    Presentation | Retail and Commerce
  • Digital Health: guiding you into a future without pain

    Imagine a future where everyone can have the right treatment at the right time. A future where we use existing disease data to prevent people from getting sick. This future is now! The evolutionary fusion of medical knowledge and innovative IT solutions preserves and improves human health. We...

    Speaker | Health and Wellness
  • I am my own doctor - ushering in the era of the Proactive Self

    How we use technology (FitBit, Nike+, SleepCycle, etc) to track every possible activity and influence regarding our bodies is creating a new type of health care provider – The Proactive Self. As people become more accustomed to tracking personal data, they are gaining a heightened awareness...

    Speaker | Health and Wellness
  • Beyond Bloggers: The New Power Influencer

    In a rapidly changing media and social landscape, the new power influencers go far beyond the blogosphere and YouTube. With followings ranging from tens of thousands to tens of millions, each platform - established or emerging - within social boasts its own power influencers. In this panel...

    Panel | Style and Design
  • Dos and Don’ts - Digital project management

    Marketers are busy - we get that. Balancing procurement, strategy, creative, production and everything in between means we, the digital shops, are occasionally brought in to handle the more technical aspects of a campaign (and with digital marketing budgets jumping from 2.5% in 2013 to 9% this...

    Presentation | The Future of Marketing and Advertising
  • Earth's Best: A Content-First Strategy to Reach the Connected Mom

    Over the past year, Earth’s Best has witnessed explosive mobile adoption of their content, shattering industry averages with twice as many mobile users to their website, twice as many mobile engaged fans on Facebook, and one quarter more mobile visits to their store locator than the average...

    Presentation | Food and Tech
  • Talent 3.0: Disability or Competitive Advantage

    1.5 million American adults have Autism Spectrum Disorders, 1/3 of whom are high functioning and can have heightened abilities like focus and pattern recognition. And yet 85% are not employed. Gamified recruiting, redesigned workflows, virtual teams, and assistive technologies have the...

    Panel | Advocacy and Social Good
  • Convergence of Mobile and TV – Better Together

    Dollar for dollar TV delivers the most efficient form of advertising for big brands. In addition, by 2017 mobile is projected to be a $35B business, surpassing online. With the steady growth in mobile usage, particularly as a companion device to TV viewing, how are big brands complimenting TV...

    Panel | Media and Entertainment
  • HTML5: The New Gold Standard in Advertising

    Digital advertising was forever altered when Steve Jobs refused to enable Adobe Flash-powered ads on Apple devices including the iPhone. This singular decision had monumental impact on our industry and set the stage for the current emergence of HTML5 as the one open, industry-standard...

    Presentation | The Future of Marketing and Advertising
  • Why Everything You Know About Business Marketing is Wrong

    Business. The word used to conjure up dreary images of briefcases and pressed shirts. But today the idea of business itself has become aspirational, exciting and magnetic. A recent Corporate Executive Board/Google study found that business customers have a far more powerful emotional...

    Panel | The Future of Marketing and Advertising
  • Global Publishers: Automating Digital Marketplaces?

    Jay Sears, SVP Demand at Rubicon Project, investigates if global publishers plan to automate the remaining 80% of their inventory beyond the auction market: direct orders. What internal and external challenges do they face in advancing automation inside their company? Sears will curate a...

    Panel | Media and Entertainment
  • The New Natural: Kinky, Curly and Straight

    African American women are leaving chemical relaxers behind and embracing their natural hair in droves--but this isn't your grandma's natural hair movement of the 60's Black Power era. The New Naturalista has a more individual focus: many began their natural hair journey with the goal of...

    Panel | Health and Wellness
  • It’s Not What You Do, It’s What You Say

    Communication, not content, is king. More than ever, business is about what you say and how well you say it. From branding a business to maintaining an image, today’s marketing isn’t successful unless you are keeping yourself heard above the competition. Making the best product and delivering the...

    Panel | The Future of Marketing and Advertising
  • Retailers - Go Mobile or Go Home

    Join leading retail brands that have gone mobile and paved the way for others to succeed in mobile commerce. From ideation, to execution, to taking mobile in house - join these leading brands and the partners they teamed with to reach success. Learn about the mobile best practices to follow, the...

    Panel | Retail and Commerce
  • Generation Yes: Can You Make Age Your Calling Card?

    Millennials, Boomers and Gen-Xers. More and more bloggers are making their age the centerpiece for discussion — so are brands and advertisers. From Amanda Holstein's "Advice from a Twenty-Something to Kim France's lookbook of 40s cool, Girl of a Certain Age to the New York Times' Joyce Wadler and...

    Panel | Media and Entertainment
  • Images Rule! The Dictatorship Of Words Is Over.

    Pictures are far more eloquent than words. 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster by the brain than text. The visual social media of the future will be about more than just sharing images. It will be about visual conversations,...

    Speaker | Media and Entertainment
  • STFU: Real-time vs. Right-time

    As marketers we are drawn to 'of the moment' campaigning, making the 'lovefest' around RTM seem rather obvious. But under the shiny veneer and gloss of Oreo messaging, there is something afoul. When Tumblr's emerge, showcasing the dastardly use of RTM, we have surely gone too far. But mistakes...

    Speaker | The Future of Marketing and Advertising
  • Cookies Then & Now: How Mobile Is Changing Everything

    Cookies aren't what they used to be. Since 1994 cookies have been a staple for online tracking. Whole industries have grown around the simple capability they provide. Sometimes, even technologies that the digital industry has come to know and love can get stale. As smartphones and tablets have...

    Interview | The Future of Marketing and Advertising
  • The Death of Shopping: How the Sharing Economy Is Overtaking Traditional Retail

    A single algorithm might soon change commerce as we know it, making swapping an effective replacement for shopping. Using an algorithm that organizes multi-party trades, Swapdom is altering the way we acquire goods and services, creating a green, efficient system that's poised to make swapping...

    Presentation | Retail and Commerce
  • Seeing Past The Highlight Reel

    If we were to look at our friends, our colleagues and our competitors' social profiles, we'd see lives that seem absolutely perfect. And why not? Social media creates a highlight reel of our greatest accomplishments. But behind the veil of social media, there is great struggle, even for the most...

    Presentation | The Future of Marketing and Advertising
  • The Role of the Independent Media Trader

    Just when you thought there was no more room in the Luma Partners' Lumascape, a critical new catalyst has arrived: the Independent Media Trader (IMT). The IMT offers a world-class competitive trading desk that is able to make large investments and bear risk onbehalf of their clients in order to...

    Speaker | The Future of Marketing and Advertising
  • What Can Marketers Learn from Private/Closed Networks?

    While Facebook is a behemoth, increasingly consumers, as well as professionals, are spending more time on private networks. These digital (and “real life”) networks provide significant value, including surfacing highly specialized niches, development of partnerships, and product development...

    Panel | The Future of Marketing and Advertising
  • Drop the Mic: Startup Lessons told through Rap

    Ever wonder what Jay-Z has been trying to teach you about product-market fit? Unable to decode Childish Gambino's nuanced approach to handling press? Ready to uncover 50 Cent's brilliant take on freemium models and going to market? As a die-hard fan of hip hop, retired rapper, pioneer of the...

    Speaker | Style and Design
  • Diploma 2.0: Creating credentials for the 2014 student

    The channels for learning are exploding. Chasing that explosion is a revolution in how people and institutions think about credentials. The diploma is an outdated product of the 19th century (not even the 20th!). It is ceremonial at a time when getting practical value out of your educational...

    Panel | Advocacy and Social Good
  • Evolution of Business Card Design in the Internet Age

    Let’s get back to basic – business cards! Although business cards are internationally recognizable method of exchanging contact information with your name, phone number, address and also online presence like web address, e-mail, Facebook page, and Twitter account, however it seems to be one of...

    Presentation | Style and Design
  • Is data the future of journalism?

    More than ever, digital newsrooms are leveraging the power of data, from newsgathering to creative storytelling. Data is changing journalism from start to finish, including how content is distributed and consumed across devices. This panel of experts from some of the leading online outlets will...

    Panel | Media and Entertainment
  • Pirates and Musicians!

    A quarter of a billion people use the file sharing networks every month. That same quarter of a billion people has been shown by studies to spend 25-35% more on movies and music. That's a pretty damn good market, and it is one that has not been addressed directly. Safe-Xchange has developed a...

    Panel | Media and Entertainment
  • Women + Mobile: The Unbreakable Bond

    The rapid adoption of mobile devices has presented significant opportunities and challenges for marketers. This presentation explores how mobile devices have transformed the way women communicate, shop, and engage with mobile advertising. The key insights from the study to help marketers better...

    Speaker | The Future of Marketing and Advertising
  • Breaking Ads: How the Visual Web is Shattering Display Advertising

    Everyday, more websites systematically move away from text-heavy layouts and leverage big, beautiful imagery as the focus of their sites. As the visual web becomes the new standard, publishers are forgoing banners and seeking integrated native advertising experiences. As a result, graphically...

    Presentation | The Future of Marketing and Advertising
  • High-Performance 3D Textiles

    A look into the techniques & processes we are developing to generate high-performance textiles utilizing 3D printing as the primary method of fabrication. Traditionally, textiles are developed through a variation of 2D patterns of warp & weft. With 3D printing we can zoom in, making dynamic &...

    Speaker | Style and Design
  • Building Business and Ministry in through the Social Media Church

    The traditional church has always been in the business of building the community inside and outside of church walls. The digitally connected church is growing enterprises and ministry globally. These changes provide new benefits and challenges in growing the faith-based community. This panel...

    Panel | Advocacy and Social Good
  • The Evolving Recommence Marketplace

    Guzu focus’s on the recommerce and resale of used and defective electronics. As new technologies are released every day, there is a need to resell and redistribute all of the electronics and technology that are either outdated or requires some repair prior to resale. Guzu helps fill that void. I...

    Speaker | Retail and Commerce
  • The Visual Language of the New Creative Class

    We live in a hyper-visual world. Our visual literacy has evolved, beyond the point of passive consumption. We’re consumers and creators—channeling flows of information, inventing new systems, and adding creative value using images instead of words to represent ourselves. This landscape lends...

    Panel | Style and Design
  • Online Publishing's War: Embracing New Technologies in an Era of Uncertainty

    The publishing industry is not what it once was. Subscription rates are down as consumers turn online for their news and long-form feature writing. The young journalists and writers who once found employment at these institutions are following suit, and young publications born in the digital-era...

    Panel | The Future of Marketing and Advertising
  • The New Mobile Context Marketing Fight

    Mobile advertising has created the certain allure of being able to hit people with a perfectly relevant message or deal at the moment they reach (or pass) a point-of-sale. The thought of it has created illusions of a futuristic world where highly tailored -- and even rich and engaging -- messages...

    Presentation | Media and Entertainment
  • Digital Cooking

    Imagine you have a device that can cook, stir, cut, fry, sous vide, pressurecook and scale. Connect it to a database that knows all about food, nutrients, recipes (machine readable) and the suppliers who have the ingtredients (with GPS coordinates of course). This is not the future, since we...

    Presentation | Food and Tech
  • Making Socially Engaging Video

    1. Plan it out 2. Choose the right crowdsourcing partner 3. Know your audience -Leverage influencers. 4. Clearly communicate your objective 5. Be both specific & broad in your creative brief. REMEMBER: the power of crowdsourcing rests in the creative possibilities of others. 6....

    Presentation | The Future of Marketing and Advertising
  • Engaging consumers through gaming

    60% of apps on mobile devices are games; Over 40% of 18 and under now spend more time with video games than they do watching TV: The gaming revolution is upon us and it is emerging as a new way to reach consumers. Smart companies like Coca-Cola, Panasonic and others are now learning how to...

    Presentation | The Future of Marketing and Advertising
  • I'm Your Pusher/How Hip-Hop Pushes Culture In The Digital Era

    From park jams and street corners to iPhones and Macbook Airs. In this panel we will explore the many ways hip-hop pushes culture in the digital era. Trends created in the streets have now moved online. We will talk about how trends start online and the tools that are used, and what lies ahead...

    Panel | Media and Entertainment
  • Augmented Reality and Wearable Tech - Where Do We Go From Here?

    We know where we've been. We know where we are going. But do we really know what the future holds and how augmented reality and wearable tech fits in? Hear from a panel of experts from Social Media Association. Experts will talk about the new trends in augmented reality and wearable tech and...

    Panel | The Future of Marketing and Advertising
  • Creating the NY/NJ Super Bowl Communications Center

    For the first time ever, Super Bowl XLVIII was hosted jointly by New York and New Jersey on February 2nd, 2014. It was exciting for a variety of reasons including the sheer volume of game-day fans flooding the tri-state area, threat of inclement weather and speculation around the Super Bowl. ...

    Panel | The Future of Marketing and Advertising
  • Net Band Command

    Cybership -- A Cloud Television Network 'Captain Video at the Helm of the Starship Enterprise' Cybership is a cloud television network that enables the audience to watch and interact with each other (chat-video, text, telemetry and geo-location). On set we group people into “net...

    Presentation | Media and Entertainment
  • How Facebook Helps Small Retailers Compete with the Big Boys

    Today, small businesses can remain small while competing with the big boys - thanks to Facebook! This talk will demonstrate how small retailers are able to use Facebook to increase brand awareness, customer loyalty and make more sales by collecting, analyzing and acting upon customer’s data....

    Presentation | Retail and Commerce
  • How to Engage the Smart(Phone) Shopper - The Power of Omni-Channel

    The smartphone has become an integral part of our lives, and no where is this true more so than in the shopping experience. From checking prices and reading reviews to reaching out to social networks, the smartphone can be a threat to, or an opportunity for, brick and mortar retailers. This panel...

    Panel | Retail and Commerce
  • Is Snackable Content Eating TV’s Lunch?

    It turns out size does matter. As attention spans continue to shorten, so does the demand for short-form content. This shift is led by a connected generation who demands it’s content be accessible on all screens, digestible in fewer minutes, and always available for a quick binge. Proof of the...

    Panel | Media and Entertainment
  • Through A Round Hole: Solving the Digital Landscape’s Complex Cookie Crisis

    In today’s multi-platform landscape, availability to content and data anytime, anywhere, is the new norm while the number of connected devices per users continues to grow. Although consumers benefit greatly from having access to a wealth of information at their fingertips, the digital advertising...

    Panel | The Future of Marketing and Advertising
  • Leave Storytelling Alone!

    The words story and storytelling have been hijacked by marketers and they are in danger of losing their meaning. Brands now have stories, pitches have stories, corporations have stories. But are they telling real stories? What is a real story? A story is a process in which something, usually...

    Speaker | The Future of Marketing and Advertising
  • The open source side of the media between cinema, adv and ugc.

    Through the panel, I will map down and highlight how the rise of new media and new digital tools has activated a series of interconnections and overlaps between cinema (thus cultural products), advertising (thus marketing products) and user generated contents (thus users products). This will...

    Speaker | Media and Entertainment
  • The Music Download in 2014

    With the proliferation of streaming services, and download sales peaking in 2013, what is the industry to make of the music download? This presentation will explore the success of the music download as it supports iOS album app's. The team behind 2013's Bob Dylan Bootleg Series iOS App...

    Presentation | Media and Entertainment
  • Connected Commerce: Mission Impossible?

    All of us in commerce and retail dream of delivering a seamless shopping experience, taking potential customers from web research to mobile navigation to in-store experience. The modern consumer is ready and willing – and the benefits for retailers are limitless: increasing conversion, fending...

    Panel | Retail and Commerce
  • Location, Location, Location

    We’ve all heard the buzz about iBeacons, however most haven’t even begun to master its capabilities. Hear about how geolocation and a customized shopping experience will take your business to the next level. Getting proper consumer insight is just the first step in unlocking the power of...

    Presentation | Retail and Commerce
  • Publishers—It’s Time to Redefine Commerce

    Commerce—for publishers, it’s emblematic of the growing, global e-commerce market, which topped $1 trillion just two years ago. But, commerce is more than just click and buy. It’s more than transactional—and digital publishers who define it this way are falling short. This oversimplification is...

    Panel | Media and Entertainment
  • Live Longer and Better: Become A Data-Informed Consumer

    Science and medicine increased life expectancy by 30 years in the early part of the twentieth century. That’s respectable, yet most medical advancements, besides vaccines, have gone to treating people who are sick or have symptoms — not creating better health for all. Consider...

    Panel | Health and Wellness
  • Why Are Consumers So Pissed Off?

    Recent data shows that consumers frequently curse out a business when making a phone call. Online, they’re not much happier, incensed at the dozens of tracking pixels following them around the Web and prone to writing scathing reviews of travel experiences gone awry. Why are consumers so pissed...

    Panel | The Future of Marketing and Advertising
  • The Ultimate Selfie

    In a connected world, the selfie has emerged as a way to say “I was there,” either with friends, family or celebs or at venues, events or more mundane moments – first coffee of the day, lunch in the park, drinks with friends or co-workers. Participation is important, either in the selfie or...

    Presentation | Media and Entertainment
  • Why Social Media Matters More Than Ever for Fashion Brands—and the...

    With a following of 7.5 million fans across nine social media platforms, Teen Vogue has captured the eyes and ears of fashion- and beauty-obsessed 13-26 year olds in a way unmatched by other style-focused brands. More importantly, we’re listening—to every single girl. Online editorial...

    Presentation | Media and Entertainment
  • New Age Retail: Engaging with the Always-On Shopper

    Today, consumers have mobile devices in their hands before, during, and after the retail experience, which provides opportunities for brands to reach and engage with them from decision-making to ownership. The shopping experience often begins online and continues across consumer’s multiple touch...

    Speaker | Retail and Commerce
  • What Would You Do If You Weren't Afraid?

    There are people who are natural risk takers. You can even spot them as children on a playground. The rest of us do what’s expected. We obey the rules. Our obligations and responsibilities are what make us fear what could happen if we take a risk and fail. As a result, we play it safe. But ask...

    Panel | The Future of Marketing and Advertising
  • Time To Open Our Eyes to Fraud: Live Bot Demo

    Digital ad fraud is everywhere, and everyone who is buying or selling ads is involved either intentionally or unintentionally. It was discovered that 13% of all Internet impressions are fraudulent or driven by bot traffic, amounting to about $6 billion in wasted ad spend in 2013. Even...

    Presentation | The Future of Marketing and Advertising
  • I Learned Everything I Need to Know About Display by Watching the Price is Right

    “Come on down!” Our very own Bob Barker (Chris Hansen) will educate and simplify the world of ad tech and display media buying in a format that everyone can understand. Utilizing the “Price is Right” game models, like “Cliffhangers”, “Range Finder” and “Plinko”, audience members will walk away...

    Presentation | The Future of Marketing and Advertising
  • Is there a buy button in the brain?

    Does the yellow bottle packaging attracts men more than women? And more than the green one? As neuroscience takes on an important role in studying consumer purchase decisions, the content you make available at each touch point can be evaluated for its conversion power. But how to plan and...

    Presentation | The Future of Marketing and Advertising
  • Marketing to Millennials: Branded Video that Works

    Marketers are quickly learning that video is the way to the millenials’ heart. It’s shareable, viewable across screens, and offers engagement that other ad formats can’t touch. But as the lines between entertainment and advertising blur, brands still struggle to create video that resonates with...

    Presentation | The Future of Marketing and Advertising
  • Breaking into New Media

    Growing up in traditional media as an actor on network television shows, I attended Stanford University, received an MBA and a Fulbright in China, and then made the transition into new media. I am an actor/producer involved in several new media projects along with my webseries:...

    Speaker | Media and Entertainment
  • How a chocolate chip cookie won SXSW

    Building an agency activation at SXSW interactive festival is one thing, but breaking through the noise is far more difficult. With a modest budget, Allison+Partners created a unique partnership with Dominique Ansel, creator of the Cronut, and an integrated campaign which became one of the most...

    Presentation | Food and Tech
  • Not Your Momma's 3D Printing

    We would like to talk about 3D printing - how it fits into our contemporary production model, and the ways in which it will become an essential in-house tool for production companies in the years to come. Our talk will cover how the changing landscape of advertising and entertainment will make...

    Speaker | The Future of Marketing and Advertising
  • Making Online Reviews Work for Retailers

    While online and mobile commerce have grown significantly, so has the consumer thirst for information and first-hand reviews of products and services. Review sites like TripAdvisor and Yelp, as well as social media have become a table stake in today's digital shopping age, meaning consumers...

    Speaker | Retail and Commerce
  • The Future Business of Marijuana

    Marijuana is projected to be legal in all states by 2020. Right now, hundreds are scrambling to get in on the ground floor of this "green rush". This presentation will cover the state of the cannabis industry as it stands now. It will also cover the marijuana stocks and the trading of these...

    Presentation | FinTech: The Future of Money
  • Digital Privacy in a Data-Saturated Economy

    Edward Snowden addressed the audience at the 2014 SXSW conference calling for greater end-to-end email encryption that's easy to use and available to the average consumer. He asked the technology community to create "usable security" solutions that pass the Greenwald test -- referring to the...

    Panel | Advocacy and Social Good
  • Web Wins Make the World Wonderful: How The Latest Tech-Based Tools Drive...

    When people outside of the social enterprise sector hear the term 'social good,' they think of the old fashioned model of the slow moving nonprofit. We know the truth. Social enterprises, entrepreneurs, and effective nonprofits are tech innovators, striving for the best tools to succeed....

    Panel | Advocacy and Social Good
  • How eCommerce Will Affect 5th Avenue

    In 2017, e-commerce sales are projected to hit $370 billion in revenue -- a full tenth of all retail sales in the United States. While big brands like Macy’s, Zara or H&M have invested more resources into online and digital recently, smaller brands have been able to take full advantage of...

    Panel | Retail and Commerce
  • Who Says Online Shopping Can’t Be Social?

    Consumers have taken control of when and how they consume brand centric information, so it’s essential for brands to understand this preference and provide content that is both informative and inspiring throughout the shopping journey. To help shoppers arrive at confident purchase decisions, some...

    Presentation | The Future of Marketing and Advertising
  • Marketing to Millennials: Transforming & Expanding Brand Presence to the...

    Past generations of young consumers focused on “fitting in,” but today’s young adults expect made-to-order solutions tailored to their personal preferences– sans the marketing bullsh*t. These 16-24-year-old millennials are their own brand and media empire, constantly consuming and creating...

    Presentation | The Future of Marketing and Advertising
  • Taming the Digital Marketing Beast: Bringing Order to Chaos with Tag Management

    The rise of the marketing technology cloud has enabled marketers to acquire, convert and retain customers cheaper and faster than ever before. From marketing automation to retargeting, digital marketers have never had such an array of solutions available to optimize results. But this growth has...

    Panel | The Future of Marketing and Advertising
  • Hiring Rockstars for your Startup

    At this stage in your company's lifespan, the people you hire will make or break you. It's important to get the right people in the right positions, and dropping the dead weight as quickly as possible is just as critical. Some questions addressed will include: What are the best ways to vet people...

    Panel | The Future of Marketing and Advertising
  • The Online Battlefield: How To Win the War for Users' Attention

    You’ve worked hard on producing valuable content, but now what? How can you guarantee your target audience will see it? In today’s world of content inflation with 100 hours of video uploaded to YouTube every minute, banner blindness, short attention spans, and social media saturation, businesses...

    Presentation | The Future of Marketing and Advertising
  • Flipped Classroom: Enhance Learning Through the Power of New Video Technology

    With today’s youth growing more digital, TouchCast created a video experience where students can interact with links, reading material, polls and more without ever leaving the video. This fosters the perfect opportunity for teachers to produce a video where they can enhance learning by having...

    Panel | Media and Entertainment
  • How PBS Reinvented Itself for the YouTube Generation

    At a time when YouTube was known mostly for cat videos, PBS started a skunkworks project with the goal of reaching younger web-savvy audiences. Today, PBS Digital Studios is creating original content for YouTube, but with the quality and intelligence of public television. In just over two years...

    Panel | Media and Entertainment
  • CAN WE HAVE YOUR ATTENTION, PLEASE??!! Reaching the Skip Generation

    They're cord-cutters, hulu, Netflix and YouTube-watchers, but millennials are tuning out traditional TV watching (except for the occasional glance at Mom & Dad's plasma). They will NOT be interrupted and content that's not authentic is the biggest turn-off of all. Join some top brands,...

    Panel | Media and Entertainment
  • Grid Edge: The Internet of Energy in an Age of Decentralization

    By 2016 there will be a new distributed solar deployment every 4 minutes, according to GTM Research and mentioned by President Obama in the January 2014 State of the Union address. We are moving to an age of energy decentralization, not dissimilar to previous massive industry transitions that...

    Panel | Advocacy and Social Good
  • Guarantees in Zero-Waste Ad Spend: An Advertiser’s Dream Come True

    Based on current levels of bot traffic, the global display advertising industry is expected to see up to $11.6B in wasted ad budgets in 2014. In the face of rampant fraudulent online traffic, ad campaigns are markedly less effective, sites are not secure, and the industry as a whole is facing a...

    Panel | The Future of Marketing and Advertising
  • The Intersection of Social Media and Digital Strategy: What’s the Difference...

    Almost every company on the planet is asking, “What is the difference between digital and social?” In the complicated landscape of vying for the attention of consumers, brands need to be laser focused and diligent about all aspects of brand messaging. It’s really hard to break through the...

    Panel | The Future of Marketing and Advertising
  • Viral Transparency

    Thinkmodo is the creative agency behind recent viral video hits such as Devil Baby Attack and Telekinetic Coffee Shop Surprise. What differentiates Thinkmodo from other agencies is the transparency of its work. Thinkmodo doesn't buy Youtube views or pay for placement of its videos. Each video is...

    Presentation | The Future of Marketing and Advertising
  • Mo Mobile, Mo Problems

    It's no surprise that mobile is a must when it comes to commerce. However, if your brand is just starting on the mobile journey you might not know what pitfalls to avoid. In this panel, you'll learn from the people who've been there, done that. They'll discuss all the things they've done wrong so...

    Panel | Retail and Commerce
  • Let’s Build the World’s Fastest Internet in New York City

    Manhattan is the world’s marketplace and the world’s largest connectivity hub with 19.6 Tbps of capacity. With the recent introduction of open-model Internet exchanges, NYC is well on its way to becoming home to world-class digital infrastructure and a better place for ISPs and carriers alike....

    Speaker | Media and Entertainment
  • Foraging for Creativity

    What ingredients for Creativity can be found in the wild? How do other professionals analyse and approach the topic of Creativity? What recommendations from the world’s best chef can be useful for a UX designer? Deck visible at https://speakerdeck.com/blackduke/foraging-for-creativity/ Tin...

    Presentation | Style and Design
  • Happiness Network: A New Kind of Social Media

    Social media is social, of course, but above all, it’s functional. It’s about sharing. There’s a need to rethink that dynamic, to create a more aspirational form of social media; one that takes a meta platform and filters it through the idea of happiness. This Internet Week NY panel will...

    Panel | Health and Wellness
  • The Connected Home: How the Internet Has Created Interactions Between People,...

    A new online ecosystem is emerging to meet the needs of household residents. Cutting edge technology startups are addressing these needs through social media, portals, and platforms that help residents and neighbors communicate, connect, and share the things that matter in their homes. We will...

    Panel | Advocacy and Social Good
  • Hip Hop Hackathon

    Hip-hop culture has become one of the most important forms of expression for young people on the planet. The culture is asking what’s next? Hip hop participants are in the beverage, automobile, and fashion industries but rarely peeked in software and tech development. Coincidentally the drives,...

    Presentation | Media and Entertainment
  • Angel Investing: Making Money & Having Fun Investing in Startups

    Every year in America, some 600,000 new businesses are incorporated and hire their first employees. Many will go bust, but a few will become the legendary businesses of the future, making millions for the angel investors who helped fund them in their early days. But success in startup investing...

    Speaker | FinTech: The Future of Money
  • The Island of Misfit Content: Small Publishers in a Sea of Giant Platforms

    Recent news of Time Warner Cable’s acquisition by Comcast and ongoing issues throughout the online advertising landscape have many in the publishing world worried about the future of their businesses. Large platforms such as Netflix, Hulu and YouTube and big Hollywood studios can afford to and...

    Interview | Media and Entertainment
  • The Multicultural Revolution will not be Televised, but will happen with...

    Roughly 70% of internet users actively used social media platforms to communicate, conduct business and manage everyday work/life affairs. Research from the Pew Institute show that usage of popular social media platforms varies greatly by gender and race. African Americans are the largest users...

    Panel | Advocacy and Social Good
  • Connecting the Dots: How Tech Is Reshaping Consumer’s Expectations for Real...

    Evolving past social games and networks, mobile technologies have grown to provide us with the means to live a more efficient life. From enabling consumers to dine and dash to consolidating event discovery and ticketing in just a few taps, mobile commerce has reshaped the consumer’s expectations...

    Panel | Retail and Commerce
  • Move Over Marketers, Consumers Are Driving Your Brand

    Social media – it’s undoubtedly the most direct way to influence an audience, but brands are slowly taking the back seat as consumers are increasingly gaining share-of-voice. Particularly amongst millennials, consumer authority on brand content is skyrocketing beyond their knowledge. They’re...

    Presentation | The Future of Marketing and Advertising
  • Computational Fashion -- 3D printing for the Body

    A panel discussing the implications & potential impact of 3D printing on the fashion industry -- A panel discussing the new possibilities 3D printing affords designers within the fashion industry, featuring Joris Debo, from Materialise; Sabine Seymore, the Director of The Fashionable Technology...

    Panel | Style and Design
  • Hollywood’s Head is in the Cloud

    Today consumers want their movies and TV shows available 24/7 and across every device. This expansion and acceleration of media consumption has forced the entertainment industry to embrace next-generation technology to keep up with the demand. With the addition of the cloud, the production and...

    Panel | Media and Entertainment
  • The Evolution of Space - Coworking Space

    In New York, the startup methodology and tech culture has altered the way we live, work, and play. Coworking spaces, like WeWork to Neuehouse,have enhanced the sociability of member/customer engagement and user experience while shifting the landscape of space. The Evolution of Space -...

    Panel | Style and Design
  • Using Personal Branding to Market Your Small Business or Initiative

    Marketing is only going to become more competitive as time passes, with many brand-side and larger agency employees moving over to becoming permanent freelancers. Therefore, it's imperative to learn how to personally brand yourself - or your small business - in order to better capture sales and...

    Presentation | The Future of Marketing and Advertising
  • A Funeral Service For The Banner Ad

    Dearly beloved, we'll be gathering together top publishers, brand marketers and agencies to put the banner ad out of its misery. With mobile and social platforms exploding, native content is catching fire with brands and publishers alike as a way to monetize quality content and as a means for...

    Other | The Future of Marketing and Advertising
  • Programmatic Takeover: How Programmatic Took Over the Rising AdTech Industry...

    The advertising industry is undergoing a fundamental shift. We’re moving towards the reality of everything that can be programmatic, is. From content marketing to radio, traditional display programmatic technology is powering the advertising industry. Sloan Gaon, CEO of PulsePoint, can discuss...

    Panel | The Future of Marketing and Advertising
  • Hacking Surveillance Culture

    Bradley (now Chelsea) Manning, WikiLeaks and Snowden revelations pulled back the curtain on the specific workings of a technology based surveillance culture that continues to expand globally with significant societal implications. This panel will examine privacy issues from a unique angle by...

    Panel | Advocacy and Social Good
  • Brave New World: The Future of Digitizing Startup Investing

    With recent changes in regulation both in the US as well as globally, the early stage investing industry is growing rapidly and new technologies are being borne daily. With the new age reliance on technology the way investors and companies interact is continuing to evolve and change. This panel...

    Panel | FinTech: The Future of Money
  • Disrupting Housing Market in NYC! Finally a True Solution To Brokers!

    New Yorkers, We all know finding an apartment in this city sucks. It’s competitive, time consuming, and then there’s the brokers. The days of conceding to this antiquated system are over. Padspin is a community-driven platform, reinventing the experience of finding apartments. All of the...

    Presentation | Advocacy and Social Good
  • Making the Most of Real-Time Marketing: How to Take Your Brand to the Top

    Whether it’s a big sporting event, awards show or pop culture phenomenon, brands increasingly use "real-time marketing" in an attempt to insert themselves into every major event and breaking news cycle. During this session, we'll discuss why you don't need a "social command center" for successful...

    Panel | The Future of Marketing and Advertising
  • Finding Your Voice in the "Brand New" 40-Something Digital World

    Its been called the "puberty of getting old" — turning 40 hits you slowly and like a ton of bricks. And stuff is changing: Relationships, health, careers, kids, style. You're at a pivotal moment. But we come to it with great experience, unlike the experience of your 20s, and in some ways, much...

    Panel | Media and Entertainment
  • Siri, Why Aren’t Consumers Looking at My Ad?

    There has been more disruption to the advertising industry in the last five years, than in the previous 100 years. TV and high gloss print ads are still the gold standard for many advertisers today. Yet with more audiences moving onto their devices to consume free content, both advertisers and...

    Panel | The Future of Marketing and Advertising
  • Branded Content: How to Stay Afloat When Riding the Wave

    Content, content, content! Everyone wants to ride the wave of branded content. Even unbranded content is becoming more accepted by marketers. How does a client/agency get it right in today’s world? This panel will explore the new model ad agencies are adopting in order to be competitive and...

    Panel | The Future of Marketing and Advertising
  • Marketing ROI - the $200bn opportunity

    $1 trillion is spent annually on marketing, but where does it all go? Analytics can not only tell you, but also help you squeeze 15-20% more value from every dollar spent. That's worth as much as $200 billion! Based on McKinsey's recent work in marketing ROI, new thinking has emerged on ways to...

    Panel | The Future of Marketing and Advertising
  • Native Advertising: The Magic Bullet?

    Native advertising symbolizes the act of giving back to the consumer throughout the advertising process with relevant and non-disruptive content. The experience must add value, whether that’s time, quality recommendations, or expertly chosen search results. These forms of sponsored engagements...

    Panel | The Future of Marketing and Advertising
  • Inaccessible Technology

    VoiceOver, JAWS and Talkback make technology accessible for blind and visually impaired users. But they can’t interact with websites, apps and software that aren’t designed with accessibility in mind. At this event, we’ll demonstrate both sides of the coin—how accessible technology works and...

    Presentation | Advocacy and Social Good
  • Set top box! Cutting edge marketing for streaming film and tv

    Join a vibrant of film, tv and streaming marketing experts for a discussion on how modern digital marketing principles are applied to time shifted, place shifted, device shifted entertainment. In this session we cover: * marketing films and tv shows using the most advanced capabilities set...

    Panel | Media and Entertainment
  • Truth Matters Now More Than Ever

    How do we market in a world where a once-captive audience are now truth-empowered users? Good question, right? Once upon a time marketers and brands were able to tell the story they chose. They had a captive audience on every channel. Then —POOF— the internet came and equalized the exchange of...

    Panel | The Future of Marketing and Advertising
  • Blizzards & beer: How weather affects what we buy

    Working with the immense trove of weather data it amasses daily, The Weather Company has found some strange and unusual connections between the weather and consumer behavior. In this presentation, hear some of the fascinating facts surrounding purchasing behavior and how marketers can use this...

    Presentation | The Future of Marketing and Advertising
  • The Future of Mobile Payments

    The mobile wallet wars are heating up. From large companies like Google, Paypal, and Amazon to startups like Venmo, Cover, and Clinkle, the battle is on to determine how consumers pay for real world products in the future. Join Mark Egerman, Co-founder of Cover and former mobile payments lead...

    Panel | FinTech: The Future of Money
  • Why Millennials are More Influenced by UGC than Traditional Marketing &...

    A study released by Crowdtap found that millennials spend 18 hours connected to media daily. Of the 18 hours, user generated content wins and millennials say they trust UGC over any other media (including TV, radio and magazines). While it can be challenging for brands to let UGC manage some of...

    Panel | Media and Entertainment
  • If Quality Content is King, Is Distribution Queen?

    At a time when content marketing has ushered in a belief that any brand can become a "media property," what can brands learn from respected newsrooms who are leveraging social media to attract and connect with readers? How are publishers maintaining the quality and integrity of their content?...

    Panel | Media and Entertainment
  • Be Relevant: Co-Creation for insights, engagement and meaningful content

    Being relevant is the key to successful communication, yet it is increasingly the greatest challenge facing social marketers. Co-creation allows “real people” to get involved with the ideas, movements, brands or products that they care about. Tapping into the passions and creative expressions...

    Presentation | The Future of Marketing and Advertising
  • Bad Boys of Sports: Athlete Behavior Online and On the Court

    One of the most dominating aspects of American culture is sports - it's a frequent topic of water cooler conversation and the conversation has been amplified by social media. With all the limelight and their own Twitter handles, athletes have become bona fide celebrities. From front-page...

    Panel | Media and Entertainment
  • What's Next in Advertising? Telling Brand Stories with Wearable Technology

    The way we access the Internet is shifting, from beige boxes on a desk to collections of personal devices that are always connected and always with us. As part of our work for Kenneth Cole, we released the first Google Glass driven advertising campaign. We'll discuss lessons learned from our work...

    Presentation | The Future of Marketing and Advertising
  • I'm with the brand.

    Streaming audio has seen huge growth over the last few years, which has helped make music more accessible and prevalent throughout a consumer's day - from commuting to cooking, working at your desk to working out at the gym. More music moments, also means more media moments, giving advertisers...

    Speaker | Media and Entertainment
  • Travel Hacking, The Art of Utilizing Technology to Travel the World

    Traveling can be one of the greatest things a person can experience. It can also be expensive, confusing and difficult to plan. This panel will teach the audience about travel hacking. These travel hacks will help save time and money, while improving the overall travel experience. We will...

    Panel | Transportation
  • Building Community: From Online to IRL

    "Community management" is one of the buzzwords du jour. But what does it really mean? Building community is more than just Tweeting and Facebooking and getting people to share photos on Instagram. True community takes the online world and brings it into meatspace, bringing together those of like...

    Panel | The Future of Marketing and Advertising
  • Increasing Mobile Commerce Engagement: Thinking Beyond the Search, Find, Buy...

    Forrester predicts that U.S. mobile retail sales will grow from $8 billion to $31 billion by the end of 2017. With more than half of Americans now owning smartphones, and one-third projected to have tablets by 2015, providing these consumers with a visually immersive and inspiring mobile shopping...

    Panel | Retail and Commerce
  • How hot technology is changing the way we consume news

    Cindy Jeffers, CEO and CTO of Salon, will explore how new technologies, from virtual reality headsets like Oculus Rift, to secret-sharing apps like Whisper to smart glasses and watches soon to reach market, are changing the way that people consume news. Jeffers will look at the opportunities and...

    Speaker | Media and Entertainment
  • Crowdsourced Video Reviews – Driving Sales on Major Retailers

    As video takes on an important role in driving consumer purchase decisions, the content you make available at each touch point becomes critical. But with the high cost of video production, how can brands develop an effective, yet budget-friendly strategy? With a little trust and the right...

    Presentation | Retail and Commerce
  • The Importance of User-Generated Content in Gaming

    Millennials spend up to 30% of their time consuming UGC on the web. 10,000 hours are spent gaming — about the same amount of time a millennial has spent in school from 5th to 12th grade. What brings these two obsessions together? With images as the newfound “currency” of the web, content...

    Panel | Media and Entertainment
  • YouTube Stars: The New Era of Brand Ambassadors and How to Work With Them...

    The impact YouTube has on brand awareness is huge –millions of targeted viewers, unlimited shelf life, and hundreds of channels to collaborate with. Working with a Multi-Channel Network (MCN) is the best way for brands to get their message out and achieve business goals. Michael Wayne, CEO and...

    Speaker | The Future of Marketing and Advertising
  • Can You Quantify Creativity?

    If you were to ask a group of people what a creative project should cost, you’d get a slew of different answers. That’s because when it comes to creativity, measuring at which point the additional cost for higher quality work no longer pays off is difficult. So how do we provide more transparency...

    Speaker | The Future of Marketing and Advertising
  • Building the Bionic Consumer: How Embeddable Technology Will Create a “New”...

    We are living longer and in better health than ever before, and futurists say that the next wave of medical advances will add even more quality years to our life expectancy. But that time is here, and the time to evolve our business models is now. Embeddable technology is already measuring the...

    Panel | Health and Wellness